Marketing
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| Understanding the Fundamentals of Marketing |
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Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that customers want, creating awareness, and communicating benefits; they retain them by ensuring that ...
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| Are You Throwing Away Marketing Dollars? |
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You probably are throwing away marketing dollars, unless you know exactly where the majority of your customers and clients are coming from.
Business people are constantly bombarded by ads and salesmen claiming that they have the key to bringing in more and more customers. Some probably do have ...
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How's Your Elevator Pitch?
One of the first and most important professional communication techniques I was taught in business was the importance of developing an "Elevator Pitch"...a very short statement describing ... Read More>>> |
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Marketing Made Simple
One of the most entertaining things you can do in business is to attend a meeting where a group of senior executives begin to pontificate on the subject of marketing. I have more fun watching people ... Read More>>> |
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Addiction Marketing
"Addiction Marketing" is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing ... Read More>>> |
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The Value of Free
The old adage "you get what you pay for" makes for a good sound bite, but it is simply a myopic perspective based upon a misinterpretation of the value of "Free". The ultimate ... Read More>>> |
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